Designing OCTO — Palash Sarkar's UI/UX Work for a Social Media Marketing Platform

OCTO, a social media marketing platform that helps businesses manage, schedule, and analyze their social content, brought in Palash Sarkar to design its complete website — a project that spans both marketing-facing pages and a genuinely complex product dashboard.

The Challenge

The client needed a website that could sell the product convincingly to prospects while also serving as the actual working dashboard for existing users — two very different jobs living on one domain. Marketing homepage, pricing pages, and onboarding flows needed to build trust and clarity fast; the user dashboard needed to make scheduling and analytics genuinely usable day to day. Palash Sarkar was chosen for his experience designing both marketing sites and functional product interfaces.

Palash Sarkar's Design Approach

Palash Sarkar designed the full site with clarity and ease of use as the throughline connecting both halves of the product. Clean layouts, intuitive navigation, and strategic whitespace were used deliberately to make complex data feel approachable rather than overwhelming — a common failure mode for analytics-heavy dashboards is cramming too much onto one screen, and Palash Sarkar's approach consistently favors giving data room to breathe over squeezing more in.

The Result

OCTO now has a website that does double duty effectively: a marketing front door that converts, and a dashboard that scheduling and analytics users can actually navigate without a learning curve. The consistent design language across both halves reinforces one product experience rather than two disconnected ones.

Key Takeaways

Designing a site that has to both sell a product and function as the product itself is a specific challenge — Palash Sarkar's approach on OCTO shows how consistent design language and a bias toward clarity solve that tension.