Palash Sarkar gets pricing questions from both clients and newer designers, and the honest answer disappoints anyone hoping for a simple formula: there isn't one universal number, because scope and complexity vary too much between a first logo for a startup and an enterprise dashboard redesign.
Scope Determines Price More Than Anything Else
A single logo and a complete brand identity system — logo, color, typography, guidelines, templates — are fundamentally different projects, even though a client sometimes assumes they're asking for the same thing. Palash Sarkar's free consultation exists specifically to clarify scope before any number gets discussed, because a vague brief makes accurate pricing impossible for either side.
Complexity, Not Just Deliverable Count, Matters
Two projects with the same list of deliverables can require very different amounts of work — a fintech dashboard with complex data visualization takes meaningfully longer than a simpler marketing site with the same page count. Palash Sarkar factors in the actual complexity of the problem being solved, not just a checklist of output files.
Experience and Track Record Are Part of the Value
A senior designer's pricing reflects fewer revision rounds, faster turnaround from experience with similar problems, and a lower risk of costly rework — value that's real even though it's harder to itemize than a deliverable list. Palash Sarkar prices to reflect that experience rather than undervaluing it to compete purely on cost.
Key Takeaways
Design pricing that's fair to both sides comes from clarifying scope first, accounting for genuine complexity rather than just counting deliverables, and recognizing that experience reduces risk in ways that are worth paying for. Palash Sarkar's honest advice: get scope clear before asking for a number, on both sides of the table.
Book a free consultation with Palash Sarkar at palashsarkar.com/book-a-call — he works with startups, agencies, and global brands from Dhaka, Bangladesh.