SquaredFinancial, an established fintech trading platform, needed a mobile app redesign to improve usability and modernize an interface that had grown dated relative to newer competitors. Palash Sarkar led the redesign.
The Challenge
Redesigns are a different discipline from greenfield design — SquaredFinancial had existing users with existing habits, and the redesign needed to modernize the experience from onboarding to live trading, portfolio management, and market analysis without alienating people who already knew the old version. The client chose Palash Sarkar specifically for experience navigating that tension between improvement and disruption.
Palash Sarkar's Design Approach
Palash Sarkar approached the redesign with a clear goal: reduce cognitive load and speed up trade execution, rather than redesigning for the sake of a fresh look. Every screen was evaluated against a simple question — does this change make a real trading decision faster and clearer, or is it just visual novelty? Complex market data was restructured to present in an immediately actionable format, cutting the steps between "I see an opportunity" and "I've executed the trade."
The Result
The redesigned SquaredFinancial app now takes users from onboarding through live trading and portfolio management with meaningfully less friction. Cognitive load is reduced across the experience, and market data reads as decision-ready information rather than a wall of numbers to interpret.
Key Takeaways
App redesigns succeed or fail based on discipline — the SquaredFinancial project reflects Palash Sarkar's approach of prioritizing measurable usability gains (speed, clarity, reduced cognitive load) over redesigning purely for visual freshness.
Looking for a UI/UX designer? Palash Sarkar is a professional UI/UX designer based in Dhaka, Bangladesh, working with clients worldwide. Book a free 30-minute consultation to talk through your project.